Contributed by Mark Hulme, AIA, LEED AP BD+C
Mark J. Hulme
Architect, Writer, Inveterate technophile
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F&M Proposal Redesign
In the interest of streamlining our marketing efforts and decreasing the time taken to product the books we produce in response to requests for proposals and requests for qualifications, I an another colleage simplifed our graphic presentation:
- more white space
- scannable text
- consistent font use
Each one of these books is a custom effort, so anything we can do to simplify the effort it takes to gather the required information and input it ito a standard template is time well spent.
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Mark J. Hulme's Posterous
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