Contributed by Mark Hulme, AIA, LEED AP BD+C
Architect, Writer, Inveterate technophile
As a part of our architectural firm's marketing outreach effort for 2011, a colleague and I developed and produced a series of buttons to be mailed monthly to approximately 100 of our clients. Each month two designs were selected and sent out, along with a card detailing the holiday or theme. Wherever possible, the theme chosen was education related, as the firm focuses on school and university architecture: National Handwriting Day, Teacher Appreciation Day, as well as more traditional public holidays.
Thanks to the Busy Beaver Button Co. for the tremendous service in printing these promotional items for us - I can (and do) highly recommend them.